Written by: eTargetMedia
Realistically, a majority of the emails that you send out to prospects will land in the spam folder. Even if your intentions weren’t to bombard them with pointless information, various email clients will automatically associate your emails with spam. In order to reduce the chances that your email lands in the spam folder, you have to understand some of the most common terms that land your email in the “void of no return”.
Spam Filter
Every email client has filtering software embedded within their service. Essentially this software is in charge of identifying trigger words and indicators within the content of the email that come off as “spam-like”. If enough trigger words are found throughout the email, it will send it to the recipients spam folder.
Email Blocking
Email clients will, at times, bounce an email back at the receiving server if the content surpasses the spam folder. This is known as email blocking, and is essentially one of the first lines of defense against spam.
Blacklist and Whitelist
Blacklist is a list of IP addresses and domain addresses that are collected once they are declared spam. If an email were to be sent from the same IP or domain, it would automatically be moved to the spam folder or even be bounced back to the receiving server.
Whitelist is essentially the opposite. IP addresses and domain addresses that are accepted by the email client will be stored for future emails. Be warned though that there are times where what should be a whitelisted domain or IP is blacklisted. This is common but can be easily reversed by allowing the domain or IP to come through.
Bio: eTargetMedia offers full service marketing solutions to businesses in need of a comprehensive strategy.
