eTargetMedia launched 5 new email marketing lists to help marketers reach consumers who are currently shopping online for a variety of travel destinations, grocery related products and home delivery services that have become more popular in recent times. The new travel lists helps marketers target responsive families and individuals who are eager to travel again whether its booking an international getaway, visiting family they haven’t seen over the year or driving to local destinations for a safe, close to home trip. The new grocery and home delivery lists help marketers reach consumers who are adjusting to a digital lifestyle and now prefer to have their groceries, home essential items and other products delivered directly to their doorsteps.

The past year affected all aspects of life including work, travel, and the way consumers shop for products online. Many consumers were forced to go digital to purchase products online and this is a trend that will continue even as we get back to normal. Families and individuals are eager to travel again and are currently shopping for their next vacations. From ‘revenge trips’ to international destinations to local drive market destinations, travel marketers can take advantage of this increased interest in travel and use email marketing to reach their customers right now when they are shopping for travel. The new grocery and home delivery lists can help marketers target consumers who are shifting their purchasing habits online.

The new email marketing lists include:

• Eager-to-Travel Families and IndividualsThe Eager-to-Travel Families and Individuals file includes both families and individuals who are actively booking travel right now, whether for near future trips or looking ahead to holiday travel and beyond. After taking a break from travel over the last year, they are ready to explore the world, visit family and friends they haven’t seen all year, or finally take that trip that was postponed. They are locking in the good deals that are being promoted now for current and future travel. These travel enthusiasts are extremely enthusiastic about the opportunity of traveling again after a long wait of postponing their travel plans. They are very ready to book now and are looking at a variety of domestic and international trips as well as flying to top destinations including island and beach getaways, national parks, city tours and more.
• Summer Local Travel FamiliesThe Summer Local Travel Families file includes families who are currently planning their summer vacations to a variety of local destinations. These families are easing back into travel after a year of postponing their travel plans and are primarily looking at drive market destinations as safety is still a top concern to them. They are excited about their summer vacations but want to ensure that their families are safe during their travels. From local drive market destinations to amusement parks, national parks and the beaches, these travelers choose to stay close to home. They are looking for the ideal vacation that lets them have the freedom of getting away and enjoying their summer vacations with their families while still feeling secure that the hotels and attractions are keeping their guests safe.
• Specialty Grocery BuyersThe Specialty Grocery Buyers file includes a variety of savvy grocery shoppers who purchase specialty foods from both their local grocery stores and specialty online grocery shops. Tailor your grocery shopper audience by the types of specialty foods they most often purchase, including organic, health and wellness, locally-sourced, allergy conscious, gluten-free, vegan, ethnic, gourmet, seasonal and weight loss foods and supplements. The majority of these grocery shoppers consider themselves to be foodies and are willing to splurge on specialty grocery items that are fresher and healthier options, meet their specialty grocery needs, are locally homegrown, and often harder to find. The specialty grocery buyers seek out the finest natural and organic foods available. They often customize their menus based on the products the grocery stores are advertising for the week and enjoy trying new specialty items that they haven’t purchased before. In addition to specialty groceries, they purchase ready-made food, specialty health and beauty items, cleaning supplies and household items, specialty pet food, specialty baby food, beer and wine and more.
• Home Grocery Delivery EnthusiastsThe Home Grocery Delivery Enthusiasts file includes grocery shoppers who enjoy the convenience of ordering their groceries online and having them delivered directly to their homes. Many of these grocery shoppers started home grocery delivery to avoid crowds in the grocery store or started home grocery delivery as an alternative grocery shopping option during the country’s shutdowns. They continue to be sold on the ease, convenience and safety of ordering groceries online with same day and contactless delivery. With today’s busy lifestyles, getting to the grocery store can be challenging and with safety as a top priority of many consumers, home grocery delivery offers the perfect opportunity for these savvy online shoppers to order fresh groceries as well as other household essentials and have them delivered directly to their doors.
• American Home Delivery ShoppersThe American Home Delivery Shoppers file is comprised of consumers who enjoy shopping online and have products delivered to their homes on a regular basis, including food delivery, grocery delivery, pet food delivery, subscription box delivery, health and beauty products, prescriptions, vitamins and supplements, clothing, home furnishings and décor, technology, electronics and more. The majority of these shoppers are busy moms and working adults who enjoy the ease and convenience of home delivery, which saves them time from going to the store and allows them to order products from all over the country and around the world. Having products delivered directly to their homes gives these smart shoppers the time to spend on what really matters in their lives as well as the excitement of receiving new products delivered to them. In addition, it allows them to shop online to find the best prices and have the products delivered directly to their doorsteps. They order home delivery from department stores, specialty stores, warehouse clubs, e-commerce stores, as well as local businesses.

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has announced new precision targeting email list rental services that now include more selectability, targetability and precision in geo-targeting to ensure proper placement of the marketing offer in front of the most responsive audience. As email marketing quickly evolves, eTargetMedia is always expanding and improving the company’s email marketing solutions to help brand marketers effectively utilize email marketing in their marketing campaigns and increase their email ROI.

eTargetMedia’s proprietary email marketing database has grown larger than ever this year and now includes more consumer and B2B selects than ever before. eTargetMedia offers one of the most comprehensive email list rental solutions in the industry and the company’s top notch list hygiene methods ensure the highest quality data available. All of the email addresses in the database are 100% opt-in and are sourced through online registrations, survey responses and lifestyle questionnaires. eTargetMedia’s email marketing campaigns include no select fees, which means the company can target email campaigns with precision in market segmentation without the client accruing additional costs.

eTargetMedia is a leading provider of targeted online and offline direct marketing services and has been ranked #1 in data card quality by Nextmark for consecutive years. The company has helped brands across all industries improve their email marketing initiatives and increase their customer acquisition rates through targeted email marketing. Email marketing outperforms all other digital marketing channels and consistently achieves the highest ROI. According to the Data and Marketing Association (DMA), email delivers an average of $44 ROI for every $1 Spent. Email marketing also delivers up to 40 times the customer acquisition rate than social media. With more consumers spending time online than ever before, email marketing is quickly becoming the most important and effective channel for reaching customers online and it will continue to be the top performing digital marketing channel in 2021 and beyond.

“Our client base includes industry leading brands and Fortune 500 companies who entrust us to plan and execute email marketing campaigns that deliver results. eTargetMedia is a long term trusted member of the Data & Marketing Association (DMA) so brand marketers can be confident that we adhere to all of the DMA’s email marketing best practices and we follow all of the DMA’s email marketing privacy guidelines,” stated Harris Kreichman, Managing Partner of eTargetMedia. “I am also a Certified Association of National Advertisers (ANA) Marketing Professional which helps me and the eTargetMedia team continually increase our email and brand marketing knowledge and also teaches our company about new trends in digital and direct marketing strategies.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

The current pandemic has modified the way consumers work, play, learn, shop and exercise. Many consumers are staying home and spending more time online whether it is for entertainment, getting work completed, learning new skills or working out from home. eTargetMedia released 3 new email marketing datacards recently to reach consumers in a changing world. The 3 new email marketing lists can help marketers target a group of savvy and responsive consumers who are using the web in new ways and are adjusting to a digital lifestyle in a changing world.

The new email marketing lists include:

• Digital Entertainment Enthusiasts
http://lists.etargetmedia.com/market?page=research/datacard&id=562459

The Digital Entertainment Enthusiasts file is composed of families and individuals who enjoy a variety of digital entertainment activities and have significantly increased the time they spend on digital entertainment. From binge-watching their favorite shows to learning new skills, these savvy consumers are spending an increasing amount of time enjoying their hobbies online. They are trying new recipes through online cooking demonstrations, traveling the world through virtual experiences, connecting with family and friends through a variety of video services, hosting virtual happy hours, gaming and so much more… all from the comfort of their homes.

• Online Fitness and Wellness Enthusiasts
http://lists.etargetmedia.com/market?page=research/datacard&id=562456

The Online Fitness and Wellness Enthusiasts file is comprised of fitness and health enthusiasts who are achieving their wellness goals through digital platforms. These health-conscious consumers subscribe to a variety of digital fitness memberships including live streaming classes from their favorite local gyms as well as subscribing to online national fitness programs. From yoga classes to cycling, cross-training, HIIT, Pilates and other related workouts, fitness enthusiasts now have a huge variety of fitness opportunities online. They enjoy the convenience, flexibility and safety of home-based exercise programs.

• Online Education Enthusiasts
http://lists.etargetmedia.com/market?page=research/datacard&id=562458

Online education has transformed the learning experience for students, giving people an opportunity to learn about anything in the world without leaving their homes. The Online Education Enthusiasts file includes individuals who are using their digital devices to learn new subjects, develop new skills, pursue a degree, pivot into a new career, or develop new hobbies. From free and paid online courses to learning a new language, enrolling in seminars and workshops, developing interest-based skills, or pursuing a new degree, online education has changed the way these enthusiastic learners study, learn and engage with new information.

The current pandemic is pushing consumers to work, learn and play digitally. Marketers should take advantage of this shift in digital behavior and use email marketing to reach their customers online. eTargetMedia’s new email lists were developed to target consumers who are now using their digital devices for entertainment, fitness and educational experiences. Our email marketing lists offer the perfect opportunity for marketers to reach customers digitally in our new world.

Learn more at http://www.etargetmedia.com

The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. People are stuck in their homes and are spending more time online and with most retail stores shut down across the country, marketers are taking advantage of email marketing to motivate customers to shop online. Email marketing is even more important now as many other marketing channels have been pushed aside amid the crisis.

During these unprecedented times, COVID-19 is driving a shift in email strategy as retailers try to stay in touch with their customers. Many retailers are offering exclusive discounts to email subscribers and are seeing a big increase in online sales from their email campaigns. Some retail categories are showing a big surge in online sales during the crisis including technology, athletic and loungewear, exercise equipment, beauty, home goods, furniture and decor and more.

While the COVID-19 pandemic is impacting many brands, a large percentage of digital marketers have seen email success by adapting their email marketing strategies to include more personalized messaging, tailored content and limited time, exclusive special offers. The shift in email strategy is working to encourage customers to shop online and is keeping customers loyal to the brand.

Many brands have successfully pivoted their marketing strategy to ecommerce-only. They are leveraging in-store customer data into their email marketing campaigns and have turned brick and mortar customers into e-commerce shoppers.

Successful brands are specifically communicating with customers who usually only shop in- store and introducing these customers to the benefits of being a loyal email subscriber and the convenience of online shopping. This email marketing strategy is helping brands stay connected with customers during these important times and is helping brands increase their online sales. Every brand wants to drive business forward during these difficult times and email marketing is the most effective tool to meet the massive shift in shopper behavior. Putting your brand in front of your customers is even more essential now and email marketing offers the ultimate tool to reach them.

Learn more at http://www.etargetmedia.com

With the spread of COVID-19, we are living in unprecedented times. Many marketers are carefully considering whether to send an email to customers regarding COVID-19 or whether it’s appropriate to market their products and services to customers during these difficult times.

Brands rely heavily on digital communications and they need to know how to use email effectively to reach customers. In today’s environment, there is an increasing number of emails being sent out related to COVID-19.

If you are wondering if you should send out an email to customers, here are some questions to ask yourself.

Do you need to communicate in the context of the crisis?

It’s becoming a balancing act for many companies between saying nothing and saying the wrong thing. If you are wondering if you need to communicate with your clients right now. The answer depends on your industry and whether your industry has been greatly affected. If you need to communicate important information, then you should continue to communicate with your customers.

When should you send an email about COVID-19?

If your company is impacted by COVID-19, then your customers would probably appreciate the update but you should only send an email if you have important and useful information to share. This information could include:

• Closures on brick and mortar locations, restaurants and businesses
• Help you are offering to customers to make their lives easier during these difficult times (providing food or supplies, offering virtual services, free shipping or faster delivery times, refunding orders or bookings, etc.)
• Offering health and medical information
• Offering tips to improve quality of life right now
• Providing special offers to your customers

If you are unsure that your COVID-19 email communications are on target, here are 5 tips to increase your email engagement rates during COVID-19.

1. Only include useful content that is meaningful to your customers right now
2. Keep your email messaging short, concise and easy to skim
3. Acknowledge the situation with personalized messages including how your business is impacted and what you are doing to help your customers
4. Consider adding a COVID-19 update to your existing e-newsletter
5. Include contact information so your customers can contact you if they have additional questions

We want to help our customers stay productive during these unprecedented times. We are open for business and are available to provide counts, list recommendations and email deployments for campaigns you want to send out now or are considering for Q3 and Q4. You can count on us if you need help with your campaigns. Learn more at https://www.etargetmedia.com.

At eTargetMedia, we value each and every one of our customers. We hope that everyone is staying safe and healthy during the COVID-19 pandemic. Like you, we are monitoring the latest news about the coronavirus and we are doing all we can to keep our employees and work environment running smoothly and efficiently. We want to help our customers stay productive during these unprecedented times. We are open for business and are available to provide counts, list recommendations and email deployments for campaigns you want to send out now or are considering for Q3 and Q4. You can count on us if you need help with any campaigns.

While this is an uncertain time for our customers and uncharted waters for all of us — it’s important to remember that this is only temporary. We are working together to find the best solutions for your business needs and to provide our customers with the services they require.

Please contact us today if you have any questions or need any help planning your next campaign at 1.888.805.3282, info@eTargetMedia.com or visit us online at https://www.eTargetMedia.com.

While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.

Why You Should Use Email Marketing in Your B2B Campaigns

Email is an integral way to communicate for most of the businesses in the world. From building customer relationships to gathering customer data, email is an essential part of any business. Based on this fact alone, marketing to your customers through email makes perfect sense. Email click through rates in B2B campaigns are 47% higher than in B2C campaigns, and about 59% of B2B professionals say that email marketing is their most successful revenue-generating channel.

Benefits of B2B Email Marketing

B2B email marketing has many benefits but the most important benefits are:

• Customer Acquisition and Retention: Email marketing is an excellent tool to attract new prospects and keep your current customers loyal to your brand.
• Cost-effectiveness: Email marketing has the highest ROI of any marketing channel and the lowest cost to implement.
• Measurable: Email marketing provides a variety of tracking options including open rates, click-through rates, conversion rates, and more.

How to Use Email to Boost Your B2B Sales

• Segmentation is Key – Divide your email list into smaller targeted customer segments so you can personalize your email based on customer interests. List segmentation increases email open rates by almost 40% and improves revenue by over 700%.
• Personalize Your Emails – Personalized emails can deliver 6x higher conversion rates and personalizing content can increase open rates to over 18%.
• Be Consistent With Your Email Schedule – Send out emails daily or weekly to your loyal list of email subscribers. This can help result in a higher number of sales from your B2B contacts.
• Make Content Engaging – Your emails should be short and concise so that your email recipients are engaged with the message and act on it. Emails with a concise and shorter message receive the highest click through rates.
• Use Interactive Elements – Interactive email content can increase the click to open rate by over 70%.
• Make Your Emails Mobile Responsive – Almost 70% of email marketing campaigns are opened on a mobile device. Make sure your email creative is mobile friendly to help keep customers engaged and drive sales.
• Send Automated Emails for Abandoned Cart Transactions – When buyers leave your website without completing their purchase, send an abandoned cart email offering a special discount or free shipping to motivate them to complete the sale. This can help boost the email open rate to over 45%.

These tested and proven email marketing tips have helped our clients increase their B2B email marketing sales. Contact us today to learn more about successful B2B email marketing strategies.

https://www.etargetmedia.com/b2b-email-marketing-tips-to-help-boost-sales/